A committed investor
building permanent value.
About
Swiss Cosmetics is a privately held investment company. We are a committed investor and develop our companies by supporting them in building permanent value. We focus on medium sized private companies in emerging markets where we can be an active owner and utilize our experience of building fast moving consumer goods companies in challenging environments.
History
Swiss Cosmetics is a committed Swiss investment company instituted in the Swiss canton of Zug. The company was formed in 2019 as a growth platform for a group of investors with generations of experience from building leading consumer brands, launching industrial activity and establishing efficient distribution networks in the middle east.
Our heritage is evident in our values and our culture in which we strive to combine Swiss business standards and governance with the profound middle eastern understanding of the importance of building long term and sustainable relations.
Investment strategy
We invest in private companies in the fields of cosmetics, hygiene and detergent products where we can actively contribute to its future.
We prefer investments in companies who are active in production and distribution as well as have been successful in creating strong local brands. This way we can utilize the collective experience of our network of advisors who are important in supporting change, performance and growth in the companies we engage in.
With our substantial experience from building strong, local and sustainable fast moving consumer companies in complex and ever changing markets we maintain a geographical focus on MENA and CIS. Our current five year strategy 2019-2023 has a heavy focus on Iraq, Afghanistan, Russia and Turkey. But we are always open to new opportunities.
Current Investments
Our first investment was Swiss Rose Co. positioned to produce and distribute detergents in Iraq and other markets in the MENA-region. Swiss Rose established in Erbil, Iraq in 2018 and today it has more than 500 employees. It has created numerous successful local brands namely O2, C4, Swiss plast, Swiss baby, Swiss lady, Swiss dent. The company currently has a powerful organized network sale and a number of distribution centers all over Iraq.
Ensuring excellence in service, Swiss Rose plans to strengthen its market position in Cellulose, Dairies, Juice and Dry food industries as well as in Chain Store section within next 5 years.
Our second investment was Wise Rose – a company founded in Erbil in 2020 to produce polymer products such as Consumer plastic items, Polymer raw materials and other household items for the consumer markets. We intend to intensify our efforts to expand company’s range of activities and operations in manufacturing, sales, distribution and trading.
Our third investment was Finandvest Holding which was established in 2020 in Istanbul, Turkey. The main purpose of the company is to invest in established and to be established SME companies, by participating in the capital and management of companies, to increase the security of investments against economic fluctuations, organizational and management challenges and thus to transform these companies into a collective structure, to ensure their development and continuity in accordance with the requirements of financial enterprises and to contribute to the country’s economy. We intend to explore business and investment opportunities domestically and abroad within a broad range of sectors.
Our first investment in Finandvest was Göçmen Börek Co. positioned to produce, storage and distribute healthy and high-quality bakery products, frozen or ready to meal, suitable for traditional Turkish taste. Göçmen Börek was established in 2004 in Turkey with modern facility based on high technology under hygienic conditions and halal compliance under the supervision of food engineers and it has more than 200 employees. Pastries, which are produced in a closed area of 4000 m² in Kocaeli. Göçmen Börek is growing with more than 70 dealers across the country and intend to create franchises all around the world.
For 2021 – 2023 an aggressive investment plan has been approved by the board.
For the coming three years, a prudent investment mandate has been given to the board who intends to explore business and investment opportunities and to penetrate into new markets worldwide.
Contact
Zugerstrasse 74
6340 Baar
Switzerland
